B2B SaaS PMM
Full stack B2B product marketing and 5x founding marketer
B2B SaaS isn't dead. But the way its value is understood, delivered, and sold has changed. I build GTM narratives for the market reality of today.
Impact so far
SMSBump
Drove growth through demand gen
$37M exit in 10 months
Vanga AI
0 → 1,200 active Shopify stores in 8 months
30% MRR growth per month
Tactiq
300k → 1M+ users in 2 years
Facilitated a 7 figure GTM function
THE PROBLEM TODAY
The market got louder.
Buyers got harder to win.
Launches, messaging, and sales enablement is table stakes now. The real strategic value of PMM is understanding how the market is changing to help product, sales, and marketing adapt to the new reality.
Automating weak positioning
Scaling outbound, content, ads, and enablement before buyers clearly understand your positioning.
Thinking messaging is copy
Sounding smart doesn't fix unclear positioning - what the product is, who it's for, and why it matters.
Mistaking visibility for traction
A fancy story means nothing if launches underperform, adoption stalls, or pipeline quality stays flat.
Missing structured launch execution
Struggling to manage phased rollouts, beta programs, and feedback-driven launches that actually land.
What I do
Find the messaging & positioning that makes B2B products easier to scale
I become the internal customer voice to clarify the market demand, frame the problem, and identify the change in reality that shapes positioning decisions.
I craft messaging with a punch, execute launches that land, and find opportunities to compound growth across the user and buyer journeys.
Positioning
Messaging
Product Marketing
I'm not someone who runs the traditional PMM playbook
I build it from scratch or rewrite it - owning product messaging and positioning across channels and collateral. Sales decks, website, content, email, changelogs - that's where I thrive.
Builder
Big thinker
Storyteller
Product & GTM
Turn product capabilities into clear buyer value
Your roadmap means nothing if buyers don’t understand why it matters.
I partner with Product and GTM leaders to turn features, releases, and technical depth into clear customer-facing value.
Roadmap updates
Feature launches
Use cases
Sales
Equip sales to win deals
Most of the buyer journey happens before the sales call.
When every sales conversation revolves around different problems, use cases, or competitors, it usually signals weak or overly broad positioning.
I make sure pipeline turns to qualified prospects who are ready to close before they get on the sales call.
GTM Narratives
Sales collateral
My Process
Turn positioning into scalable growth
Clear positioning increases the velocity of every GTM motion.
When teams know exactly what value to communicate, who it matters to, and why it wins, execution gets faster, sharper, and more consistent across the business.
Turn positioning into pipeline
Demand gen & content
Sharper positioning creates stronger campaigns, clearer targeting, higher-converting landing pages, and content that generates & captures demand.
Analyzing current workflow..
Define ICP pain
Paid ads copy
Value alignment
Conversion lift
Qualified leads
Scale what actually works
AI skills for scaling GTM
AI can scale output fast. I help ensure it scales messaging that is clear, differentiated, and worth amplifying.
From beta to full-scale
Product launches
Strong positioning helps launches land faster by aligning teams around clear value, use cases, and buyer outcomes.
Product
Customer stack
Collaboration & alignment
Cross-functional support
When Product, Sales, Marketing, and Customer teams work from the same narrative, execution gets cleaner and growth compounds faster.
Marketing team
Aligned on messaging
Product JTBD
Provided by PM
Sales system
Up to date
Why me
High impact PMM in the right environment
From a marketing generalist who grew up in startups to full stack B2B product marketer with taste.
10+ years experience
Background in content, growth, demand generation, and product onboarding - all in a PLG context.
Startup mindset
Started from chaos and doing everything to being able to step back, look at the big strategic picture, and execute.
Highly competitive
Not afraid of bigger plays and always tries to turn competitor analysis into winning differentiation.
Storyteller
AI automation minimizes manual work, cuts operational costs, and optimizes resource allocation for better profitability.
Ship around & find out
Leverage AI to analyze vast data sets, identify trends, and make smarter, faster, and more accurate business decisions.
Full stack
AI adapts to your business needs, allowing you to scale efficiently without increasing workload or costs.
References
What do team mates think
Real humans, not AI.
"Mike is a beast!"
David Hartley
Product Marketing Lead at Tactiq
"Mike brings a rare mix of strategic thinking and action. He quickly understands the real issue, takes initiative without waiting to be told, and consistently pushes work forward. He’s curious, proactive, and naturally focused on improving systems, messaging, and outcomes."
Giovanna Montorro
Sales at Tactiq
"Mike helped facilitate the enterprise GTM motion at Tactiq that ultimately led to us closing over $1M in the first 14 months."
Kirill Elantsev
Sales manager at Tactiq
Personal
Who is Mike
Where are you based?
What is your ideal environment?
What industries are you experienced with?
Are you comfortable with ambiguity?
What's your biggest strength?